Wednesday, May 6, 2009
The Road to Hell is Paved with Gelato
The above advertisement (for Antonio Federici Gelato Italiano) is currently under investigation by the UK Advertising Standards Authority for blasphemy. As Ad Freak put it: "A good rule of thumb when you're trying to figure out if your ice-cream ad is blasphemous: If it could be mistaken for the cover of a fetishistic, nun-themed adult movie, you've crossed a line."
Personally, I find the ad more confusing than shocking; are they implying that eating gelato a "gateway sin," leading otherwise chaste religious authorities to start madly breaking their vows? Or that if you're going to sin anyway, you might as well pack a few extra calories in afterwards?